Problems that Faraday solves

Understand and leverage Faraday’s AI platform to help grow your business

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9 articles in this collection
Written by Perry McDermott, Chris Thomas, Sean Flynn and 1 other

Impacts of iOS 14 on Facebook advertisers

This article covers the impacts the new iOS 14 update will have on Faraday clients that advertise on Facebook.

Written by Sean Flynn
Updated over a week ago

Faraday data: rollups

How event-specific data is leveraged for deeper analysis in modeling

Written by Chris Thomas
Updated over a week ago

Inform: deploy predictive insights in real-time

Optimize your automated marketing workflows with the Faraday API

Written by Perry McDermott
Updated over a week ago

Find new customer insights and start making predictions

Three ways to learn more about your customers and build the predictions you want in your systems.

Written by Perry McDermott
Updated over a week ago

Models console: understanding your predictive models

What you can learn about your predictive models, from training data and algorithms to feature importances and audience performance

Written by Perry McDermott
Updated over a week ago

Faraday Dashboard: how to use the cards in your dashboard

How to navigate your dashboard to draw key business insights and understand your platform usage trends

Written by Perry McDermott
Updated over a week ago

Faraday Cohorts: what they are and how to use them

How to view your cohorts, add advanced cohorts, and analyze how your cohorts are evolving with the Cohorts console

Written by Perry McDermott
Updated over a week ago

Faraday Journeys: what they are and how to use them

How to create your own customer journeys, define outcomes for your predictive models, and analyze outcome performance

Written by Perry McDermott
Updated over a week ago

Faraday Personas: what they are and how to use them

How Faraday develops your personas and how to use them to draw meaningful insights and scale your personalization efforts.

Written by Patrick Doherty
Updated over a week ago