FAQ

How does Faraday identify duplicate data?

Learn how we tackle duplicate entries in your data.

Written by Patrick Doherty
Updated over a week ago

Personas - Terminology

Common terms we use when discussing personas at Faraday

Written by Patrick Doherty
Updated over a week ago

Personas - FAQ

Check out some of the most frequent questions asked about Faraday personas and common terms used

Written by Tia Martin
Updated over a week ago

Customer insights - Terminology

Common terms used when discussing customer insights

Written by Patrick Doherty
Updated over a week ago

Customer insights - FAQ

Check out some of our frequently asked questions when it comes to our customer insights analysis

Written by Tia Martin
Updated over a week ago

Predictive modeling - Terminology

Common terms we use when discussing predictive modeling at Faraday

Written by Tia Martin
Updated over a week ago

Predictive modeling - FAQ

Check out some of our frequently asked questions when it comes to the predictive models we build & the reports we provide

Written by Tia Martin
Updated over a week ago

Google Ads: drafts & experiments

Leveraging Faraday bid modifiers alongside Google's drafts & experiments features

Written by Tia Martin
Updated over a week ago

What data Faraday expects

How to have a successful data integration with the Faraday platform

Written by Seamus Abshere
Updated over a week ago

Facebook FAQ

Utilizing Faraday for your Facebook campaigns is key to finding new audiences and optimizing outreach.

Written by Tia Martin
Updated over a week ago

How Faraday develops customer personas

An overview of Faraday's quantitative approach to persona development, from data enrichment to machine learning.

Written by Perry McDermott
Updated over a week ago

Google Ads FAQ

Learn more about Faraday's support and opportunities with Google Ads

Written by Tia Martin
Updated over a week ago

Matching

Determining the right matching method for your data

Written by Tia Martin
Updated over a week ago

Delivery Columns

Understanding delivery columns from Reach

Written by Tia Martin
Updated over a week ago

Facebook Guidelines

A guide to leveraging Faraday deliveries as custom Facebook audiences

Written by Tia Martin
Updated over a week ago