What is special about your customers? In what ways do they stand out from the people around them -- and in what ways do they blend in?

Within Faraday, these questions can be answered quickly, or even immediately. 

Here's how it works.

The obvious first step? Load your customers into Faraday. (More on that in this article.)

From there, make two audiences: customers-only and non-customers.

From here you can then click over to the analysis view and compare your customers to the general US Population (within the Faraday database)

Customers seem to have a higher net income than the general US with $375k vs. $200k

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