Faraday’s pre-built integration with Maropost as a destination allows us to share your Faraday data with your Maropost account to activate with it.
We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to each of your contacts in Maropost.
Granting access within Maropost
Log in to Maropost
Identify the Account ID within the URL for the Dashboard. Faraday will need this.
Click your Username in the upper right hand corner, then “Email settings”
Enter page for "API Keys" and select "Add Key" to generate a new one. Name it "faraday" if that is not already used.
Navigate in the left-hand (dark) menu and find AUDIENCE > "Email Contact Lists". Choose a list or create a new list that will be used for the campaigns that Farady will push appended data into. Click into the list and in the URL identify the number (List ID) that is at the end of the URL.
Send us the API key and Account ID, and List ID securely in our app.
Sending credentials securely to Faraday:
Go to the Faraday app’s Destinations console, click "+ New destination" at the top.
Search for Maropost as a Destination location, enter a descriptive name, and click Next.
Enter your credentials here, and click Next.
Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, Maropost will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations!
Deliveries to Maropost:
No manual audience upload is necessary, we push via connection through the API. Deliveries to Maropost will automatically update what are called contact properties for a given record. When we first push we create a property group called “Faraday modeling data”, and populate specific data there: