Faraday is able to create lists of locations where high-propensity consumers, or those that have a high likelihood to take an action specified by you, live – these lists can then be delivered to Google where you can activate on them. Once you've received your CSV of scored locations via DIY Location Modifiers, follow the below steps to employ your predictions on Facebook.

For targeting a list of counties, states, or postcodes

  1. In Google, navigate to the Locations page via the navigation bar on the left-hand side.

  2. Click the pencil icon to open the campaign select option, then click select a campaign.

  3. Once the campaign is selected, you'll see a location entry prompt. Tick the Add locations in bulk option to enable the bulk textbox.

  4. Paste your locations.

    1. Note: if you're uploading more than 1,000 locations, you'll need to perform additional bulk uploads for however many locations you have. For example, if you have 1,500 locations, you'd need to run two bulk uploads (1,000+500).

  5. Click Search to submit the locations for verification.

  6. Once verified, click Target All to confirm your locations, after which you'll see them confirmed under targeted locations.

  7. Click Save to complete the bulk location upload.

Set multiple campaign location target bid adjustments (bulk edit)

Instructions via Google documentation found here.

  1. Navigate to a Google Ads campaign.

  2. Click the Targets ▼ tab, and then select Location targets.

  3. Click the Campaign location targets tab.

  4. Do either of the following to select the items that you want to update:

    • Select the check boxes of the location targets that you want to edit.

    • Filter the list to include only the location targets that you want to edit.

  5. Click the Edit ▼ menu, and then select Change bid adjustment %.

  6. In the bulk edit panel, select the options to edit location targets in bulk.

    1. Optional. Under Applies to, apply the change to all of the location targets in the selected scope.

    2. Under Bid adjustment %, click the arrow and then select one of the following options:

      • Decrease to. Specify a new bid adjustment percentage by which to decrease the default bid to target the selected locations.

      • Increase to. Specify a new bid adjustment percentage by which to increase the default bid to target the selected locations.

      • Use keyword bid. Use the default bid to target the selected locations.

      • Set to formula column. Set the bid based on a formula column calculation.

    3. Optional. Schedule the change.

  7. Click Save.

Did this answer your question?