Table of Contents

  1. Accessing Reach

  2. Creating a custom audience delivery in Reach

  3. Creating a Facebook thematic seed audience delivery in Reach

Faraday is able to optimize your Facebook audiences through predictions. Faraday’s custom audiences represent groups of people with the highest likelihood to achieve a brand’s desired goal (e.g. place an order). Thematic seeding takes your source audience and assigns each individual in it a persona–or other attributes surfaced by the Faraday Identity Graph–which provides direction for how you should align creative and makes personalized outreach a snap.

Accessing Reach

To access Reach, click the Reach icon in the menu panel on the left-hand side of the app.


Creating a custom audience delivery in Reach

  1. Once inside the Reach product, select + New delivery in the upper left to open the new delivery prompt on the right.

  2. Select Facebook (not Facebook thematic seed, which is outlined below) as your destination.

    1. By selecting Facebook, you're able to create prediction-enhanced custom audiences, optionally split by the number of personas that exist for the audience you've selected.

  3. Select your desired outcome, and click Next.

  4. Select your audience criteria: load from a saved Explore segment, target those you've not yet reached, have reached already, or everyone–then select the eligible candidate pool. Click Next to advance.

  5. Include a short description of your delivery, and select the users to be notified when the delivery is complete.

    1. Optionally, check the checkbox for split delivery by personas, which will deliver each persona as its own audience to Facebook.

  6. Name the delivery, review & check the delivery terms checkbox, then click Create delivery.

Creating a Facebook thematic seed audience delivery in Reach

With a Facebook thematic seed, you're able to make a delivery to Facebook for audiences that have been enhanced by either persona or propensity (likelihood to buy) predictions.

  1. Once inside the Reach product, select + New delivery in the upper left to open the new delivery prompt on the right.

  2. Select Facebook thematic seed as your destination.

  3. Select your desired outcome, and click Next.

  4. Select your audience criteria: load from a saved Explore segment, target those you've not yet reached, have reached already, or everyone, then select the eligible candidate pool if desired. Select your desired Facebook lookalike audience size between 1-10% via the slider, where the smaller the size, the more similar the people you target will be to your source audience. Then, click Next.

  5. Include a short description of your delivery if desired, select a specific person set you'd like to apply, and select the users to be notified when the delivery is complete.

  6. Finally, name your audience. This is how you'll find it in Facebook.

  7. Once you're finished, review & check the delivery terms checkbox, then click Create delivery.

Did this answer your question?