Companion table to Customer insights - FAQ.
Your customer data is what we call first-party data.
The middle value of the given group used in the comparison.
Groups of people, in this context used for selecting whom you want to run the comparative analysis using.
The distribution of a variable is a frequently-visual description of the relative numbers of times each possible outcome is observed or expected to occur.
An evenly-split proportion of an ordered/ranked group. The most common versions are: