Standard fields

  • Faraday matches your customers into our database at the individual level so we need to get as much information about those individuals as possible!

  • Date fields are extremely important when building predictive models, for example, we like to know if someone is a customer but more importantly, we need to know when they become a customer or when they purchased a certain product or took a certain action!

  • We prefer to have access to Orders tables

Did this answer your question?