Faraday’s pre-built integration with Google Ads as a destination allows us to push bid modifiers for high-propensity zip codes for your Google Ads campaigns.

Granting access

  1. Go to https://ads.google.com and go to “Campaigns” on the sidebar

2. Build a New campaign, or find the campaign you want us to provide bid-modifiers for. Note the GOOGLE ADS ACCOUNT ID for the desired campaign. Copy into a text file to keep the parameters organized:

3. Click the Campaign name

Then copy the GOOGLE ADS CAMPAIGN ID from the URL into a text file

3. Go to https://console.developers.google.com/apis/credentials (see screenshots below)

  • Create credentials → OAuth client ID
  • Configure consent screen if necessary
  • Internal if it allows you to click it, External if you don’t have G Suite
  • Just set name and save

4. Now go back to https://console.developers.google.com/apis/credentials in case you had to go through the whole Consent form thing (see screenshots below)

5. Click “Create”, then copy GOOGLE ADS CLIENT ID and GOOGLE ADS CLIENT SECRET into a text file

6. Go to the OAuth playground (see screenshots below)

  • This link is special and it pre-fills-out a bunch of stuff
  • You have to fill in the GOOGLE ADS CLIENT ID and GOOGLE ADS CLIENT SECRET from above
  • Then hit “Authorize APIs”
  • Then choose the user if it asks
  • Grant it permission to talk to Adwords
  • Click “Exchange authorization code for tokens”Copy the output highlighted below

Screenshots of Oauth Playground process

7. Go to https://console.developers.google.com/apis/credentials, click into the credentials you just created, and remove the OAuth playground from authorized redirect URIs:

8. Go to https://app.faraday.io/settings/integrations and click “Google Ads”, and enter the parameters

7. Once your Customer Success Manager (CSM) confirms everything is all set up, AdWords will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations. Different campaigns will be identified by their ID

Deliveries to Google Ads

  1. Deliveries to Google Ads will set bid-modifiers on up to 10k zip codes. Open the campaign delivered to, then click “Locations” on the left-hand sidebar

2. You should see a list of zipcodes and Bid adjustments under “Targeted”


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