Faraday’s pre-built integration with Google Ads as a destination allows us to push bid modifiers for high-propensity zip codes for your Google Ads campaigns.
Granting access
- Go to https://ads.google.com and go to “Campaigns” on the sidebar
2. Build a New campaign, or find the campaign you want us to provide bid-modifiers for. Note the GOOGLE ADS ACCOUNT ID for the desired campaign. Copy into a text file to keep the parameters organized:
3. Click the Campaign name
Then copy the GOOGLE ADS CAMPAIGN ID from the URL into a text file
3. Go to https://console.developers.google.com/apis/credentials (see screenshots below)
- Create credentials → OAuth client ID
- Configure consent screen if necessary
- Internal if it allows you to click it, External if you don’t have G Suite
- Just set name and save
4. Now go back to https://console.developers.google.com/apis/credentials in case you had to go through the whole Consent form thing (see screenshots below)
- Create credentials → OAuth client ID
- Web application
- Name: Faraday Adwords
- Authorized redirect URIS: https://developers.google.com/oauthplayground
5. Click “Create”, then copy GOOGLE ADS CLIENT ID and GOOGLE ADS CLIENT SECRET into a text file
6. Go to the OAuth playground (see screenshots below)
- This link is special and it pre-fills-out a bunch of stuff
- You have to fill in the GOOGLE ADS CLIENT ID and GOOGLE ADS CLIENT SECRET from above
- Then hit “Authorize APIs”
- Then choose the user if it asks
- Grant it permission to talk to Adwords
- Click “Exchange authorization code for tokens”Copy the output highlighted below
Screenshots of Oauth Playground process
7. Go to https://console.developers.google.com/apis/credentials, click into the credentials you just created, and remove the OAuth playground from authorized redirect URIs:
8. Go to https://app.faraday.io/settings/integrations and click “Google Ads”, and enter the parameters
7. Once your Customer Success Manager (CSM) confirms everything is all set up, AdWords will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations. Different campaigns will be identified by their ID
Deliveries to Google Ads
- Deliveries to Google Ads will set bid-modifiers on up to 10k zip codes. Open the campaign delivered to, then click “Locations” on the left-hand sidebar
2. You should see a list of zipcodes and Bid adjustments under “Targeted”
