Faraday’s pre-built integration with Iterable as a destination allows us to share your Faraday data to your Iterable account to activate with it.

We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to each of your contacts in Iterable.

Granting access within Iterable

1. Log in to Iterable account from the Iterable app.

2. In the top-bar navigation, go to Integrations API keys.

3. Create new API key → Set type to Standard.

4. If preferred, you may change the name to something like FDY to distinguish it.

5. Copy the key and keep it secure.

Sending credentials securely to Faraday:

Go to the Faraday app’s Destinations console, click Create destination at the top.

  1. Search for Iterable as a Destination location, enter a descriptive name, and click Next.

  2. Enter your credentials here, and click Next.

  3. Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, Iterable will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations!

Deliveries to Iterable

  1. Deliveries to Iterable create and update User Fields, which you can see on a contact:

  2. The persona is the persona assignment from the currently active set of personas

  3. churn_reduction_monitor is the name of outcome (this will vary), and the value is the score_percentile (0-100) of the person in question

Did this answer your question?