Faraday’s pre-built integration with HubSpot as a destination allows us to share your Faraday data to your HubSpot account to activate with it.

We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to each of your contacts in HubSpot.


Granting access within HubSpot

  1. Log into your HubSpot account from the HubSpot app. If there are multiple accounts, select the account you want us to push to.

  2. Click Settings in the upper-right hand corner.

  3. On the left-hand sidebar, IntegrationsAPI Key

  4. Only one key is allowed per account, so if you already have one, ask them to send it to you securely. Otherwise, generate a new one (ask them to send it to you securely)

Sending credentials securely to Faraday:

Go to the Faraday app’s Destinations console, click Create destination at the top.

  1. Search for HubSpot as a Destination location, enter a descriptive name, and click Next.

  2. Enter your credentials here, and click Next.

  3. Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, HubSpot will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations!

Deliveries to HubSpot

  1. Deliveries to HubSpot will automatically update what are called contact properties. When we first push we create a property group called Faraday modeling data, and populate specific data there:

    • The Persona value is the persona assignment

    • The Churn reduction - monitor is the Outcome name, and the value (97) is the score percentile of the contact in question

  2. To find these properties, open a contact profile, and scroll down, the left-hand sidebar, then click View all properties.

  3. Scroll all the way down the resulting page and you should see the Faraday Modeling Data section.

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