Integration: setup on Faraday

To begin to start pushing custom Faraday audiences into your Facebook ad account, you must share your Facebook Advertising ID with us. This can be done in just a few minutes by following the 

  1. Login to your Faraday account by going to app.Faraday.io
  2. Select Settings then Integrations
  3. Scroll until you find Facebook
  4. Enter your Facebook Ad Account ID, and select Save Facebook Configuration

From here alert your CSM that you have entered your Facebook credentials. 

Once this is done, you should see a request for access come through within one business day. Approving this request is the last step.

Audience onramping 

Now that your integration is done, you can onramp all the audiences you want. The flow is the same as for any other channel. Check out how to create a Delivery here.

What to expect 

After you select Build Delivery, it can take 24-48 hours for your delivery to appear in your FB Ad Account as a custom audience. Once there, you can begin using the custom audience!

Important note

Faraday has specific recommendations related to best practices when leveraging Faraday customer audiences. Please contact your CSM to learn more. 

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