Faraday’s pre-built integration with Domo as a destination allows us to share your Faraday data with your Domo account to activate with it.

We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to your Domo contacts

Granting access

Adapted from the Domo developer docs.

  1. Log into the Domo developer portal.

  2. Under My Account in the upper right-hand corner, click New Client.

3. Fill out the Create new client form. For Application Scope, we need Data and User. Afterwards, click Create.

4. Copy the Client ID and Secret from the My Clients>Manage Clients page.

Sending credentials securely to Faraday:

Go to the Faraday app’s Destinations console, click Create destination at the top.

  1. Search for Domo as a Destination location, enter a descriptive name, and click Next.

  2. Enter your credentials here, and click Next.

  3. Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, Domo will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations!

Deliveries to Domo

  1. Deliveries will create a Dataset called Faraday, which contains the model scores and persona assignment.

  2. Clicking into the dataset you’ll see the email, score, and persona columns.

  3. $fdy_per_XXXXX is the persona assignment, where XXXX is the set of personas used, while the value below is the persona assignment.

  4. $fdy_pro_XXXXX is the score, by outcome, where XXXXX is the outcome while the value is the score.

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