Faraday’s pre-built integration with Mailchimp as a destination allows us to share your Faraday data with your Mailchimp account to activate with it.

We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to your Mailchimp contacts.


Granting access within Mailchimp

  1. Log into your Mailchimp account from the Mailchimp login page.

  2. Click your account icon in the lower left-hand corner, then Account.

  3. Then, on the ensuing screen, ExtrasAPI keys.

  4. Scroll down to Your API keys, then just Create A Key. Copy it down for later.

  5. Next, we need the Audience ID. Using the left-hand navigation, go to Audience.

  6. Click Manage Audiences on the right-hand side, then Settings.

  7. Select Audience name and defaults.

  8. The Audience ID (highlighted in red) is what we need. Copy the API Key from earlier and Audience ID.

Sending credentials securely to Faraday:

Go to the Faraday app’s Destinations console, click Create destination at the top.

  1. Search for Mailchimp as a Destination location, enter a descriptive name, and click Next.

  2. Enter your credentials here, and click Next.

  3. Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, Mailchimp will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations! Note that if you have multiple Mailchimp audiences, we can add each one as a Destination, identified in Reach by the Mailchimp Audience ID.

Deliveries to Mailchimp

  1. Deliveries to Mailchimp will automatically update Profile Information within Mailchimp, and populate specific data there.

  2. Click Audience in the left-hand navigation.

  3. Click View Contacts, and scroll down to open a contact's profile.

  4. On the Profile page, look at the Profile Information box on the right-hand side.

  5. Properties that are added will be the name of the Outcome used for scoring (Churn reduction - monitor), and Personas.

    • The value under the Outcome name is the score percentile (0-100%) for that email.

    • The value under Personas is the persona assignment for that contact.

  6. On the View Contacts page, you can add these properties under Toggle Columns to sort the Contact List.

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