Faraday’s pre-built integration with Klaviyo as a destination allows us to share your Faraday data with your Klaviyo account to activate with it.
We can push data such as Faraday Personas and your predictive Outcome, e.g. "High Risk for Churn” scores appended to each of your contacts in Klaviyo.
Granting access within Klaviyo
Login to your Klaviyo account from the Klaviyo login page.
Click your account icon in the upper right-hand corner → Account.
Then, in the upper right, click Settings → API Keys.
Click Create Private API Key.
Click the pencil next to No Label, and name it Faraday.
Click the eye icon to reveal it, and copy the key (beginning with pk_). Keep it secure for a moment.
Sending credentials securely to Faraday:
Go to the Faraday app’s Destinations console, click Create destination at the top.
Search for Klaviyo as a Destination location, enter a descriptive name, and click Next.
Enter your credentials here, and click Next.
Under Finalize, click Create destination. Faraday can now begin the integration process. Once your Account Manager confirms everything is all set up, Klaviyo will be available as a destination in Reach, the Faraday tool used for delivering audiences to their destinations!
Deliveries to Klaviyo
Deliveries to Klaviyo will automatically create and update what are called Custom Properties on a contact's Profile page, under Information, and populate specific data there:
Specifically, the properties will be the name of the Outcome used for scoring ($churn_reduction_monitor), and $personas.
The value under the Outcome name is the score percentile (0-100%) for that email.
The value under Persona is the persona assignment for that contact.
Using these, you can create Lists and Segments for targeted messaging and creative.