The Dashboard provides you with quick access to key business insights, outcome analytics, audience performance, and other platform usage trends. It's your one-stop shop for all of your data science projects on the Faraday platform.

This article explains how to use the cards in your dashboard and provides examples of the types of insights you can draw from them.

Account setup card

Jumping right in, you'll notice a card on the upper-right side of your screen indicating how many features (products and consoles) are active on your account.

Below is the list of products and consoles currently available on the platform:


  • Explore | Segment and analyze consumers

  • Reach | Score custom audiences for ad hoc outreach

  • Inform | Score contacts in real-time via API

  • Monitor | Score contacts on a recurring schedule


  • Sources | Connect your first-party data sources

  • Destinations | Connect your marketing systems¬†

  • Cohorts | Create and analyze consumer cohorts

  • Journeys | Create your ideal customer journey

  • Models | View the predictive models for your brand

  • Personas | View your personas and their attributes

  • Locations | Add POIs and customize their markers

Contact your Account Manager to learn more about these features.

Orders card

The Orders card displays a time series of total purchases (or acquisitions), as well as the percentage that originated with Faraday. If you have Faraday Personas, you can quickly see each persona's average order value (AOV) and total contribution to revenue over time by hovering over the chart.

Outcome analytics card

Further down on the right side of your dashboard you'll see the Outcome analytics card, which displays a time series of how many times a given business outcome (e.g. customer acquisition) was achieved.

Personas card

If you're using Faraday Personas, you'll find the Personas card at the bottom-left of your dashboard. This card helps you visualize shifts in your customer base over time. You can hover over your personas to reveal their size and total spend at any given time.

Other cards

You'll notice several more cards (such as product cards) in your dashboard, which display various platform usage trends and help ensure that you're getting the most value out of your active features and the platform as a whole.

  • Deliveries card: displays details about recent deliveries from the Reach product

  • API usage card: displays a time series of API requests from the Inform product

  • Deployments card: displays details about scoring runs from the Monitor product

  • Ingestion card: displays details about recent ingestions from your data sources

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