Overview
Leveraging 

Getting Started
Once logged into the Faraday app you can begin to create custom audiences to target, which can be pushed to the destination of your choosing, including Facebook, Direct Mail and more.

Overview
The first step is determining what custom audience you want to use. 

  • Are you wanting to target a group of your existing customers? 

  • What about targeting specific sub-sets of the population such as homeowners in Vermont? 

  • Are you wanting to create a prospecting list leveraging the predictive model built specifically for you and your business?

Create a delivery using a predictive model

  1. Login to the Faraday app and select the Reach product (the satellite icon)

  2. Choose the destination you want to push to - Note: only the destinations you have setup with Faraday will show here, if you do not see the destination you want to deliver to, contact your CSM to help get you setup.

  3. Select "use predictive model" and choose the model you want to use - Note: predictive models will only show in your account once you have worked with your CSM and the Faraday Data Science team to create a predictive model.

  4. Determine how large of an audience you want to target is by using the slider bar, or simply typing in the account.

  5. Next choose "Set Audience"

  6. Review, ensure the correct model, destination & size is being used and name your delivery.

  7. Select Build Delivery

Notes: From here, you will be brought back to the Reach screen and you will see your delivery is preparing. The delivery is now being built, meaning the model is scoring all of those eligible (based on the model and your business) and finding the top x amount of individuals you selected. Once the model finds the top individuals the delivery will be automatically pushed to the destination you chose, or if you chose Direct Mail you will be able to download the list right from this system. An email alert will be sent to you once it is ready so no need to keep the window open go grab a coffee and a snack! 

Create a delivery from a Saved Audience

  1. Login to the Faraday app and select the saved audience you want to create a delivery from.

  2. Once the audience loads, select the Reach product aka the satellite icon

  3. Choose the destination you want to push to - Note: only the destinations you have setup with Faraday will show here, if you do not see the destination you want to deliver to, contact your CSM to help get you setup.

  4. Determine how large of an audience you want to target is by using the slider bar, or simply typing in the account.

  5. Next choose "Set Audience"

  6. Review, ensure the correct filters from the saved audience were selected, destination & size is being used and name your delivery.

  7. Select Build Delivery

Notes: From here, you will be brought back to the Reach screen and you will see your delivery is preparing. The delivery is now being built, meaning the system is generating the delivery based on the filters and size you selected. Once the delivery is ready, it will be automatically pushed to the destination you chose, or if you chose Direct Mail you will be able to download the list right from this system. An email alert will be sent to you once it is ready so no need to keep the window open go grab a coffee and a snack! 

Create a delivery from a custom segment

  1. Login to the Faraday app and begin building the custom segment you want to target.

  2. Once the audience loads, select the Reach product aka the satellite icon

  3. Choose the destination you want to push to - Note: only the destinations you have setup with Faraday will show here, if you do not see the destination you want to deliver to, contact your CSM to help get you setup.

  4. Determine how large of an audience you want to target is by using the slider bar, or simply typing in the account.

  5. Next choose "Set Audience"

  6. Review, ensure the correct filters from the saved audience were selected, destination & size is being used and name your delivery.

  7. Select Build Delivery


Notes
: From here, you will be brought back to the Reach screen and you will see your delivery is preparing. The delivery is now being built, meaning the model is scoring all of those eligible (based on the model and your business) and finding the top x amount of individuals you selected. Once the model finds the top individuals the delivery will be automatically pushed to the destination you chose, or if you chose Direct Mail you will be able to download the list right from this system. An email alert will be sent to you once it is ready so no need to keep the window open go grab a coffee and a snack! 

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