If you're using Iterable, Faraday can predict which of your inbound leads are most likely to convert using their Workflows.

To do this, you'll need two contact Lists in Iterable:

  1. Email subscribers, which gets automatically updated with new signups, e.g. "All email subscribers" (note: we’re using email as an example here, but the concept can be applied to any of the channels Iterable supports)
  2. A list to add the resulting scored Leads to, e.g. "Faraday scored leads"

Then, you'll want to create a new Workflow:

  • Navigate to "Workflows" under "Messaging" in the navigation:

Workflow Setup

1: Name the new workflow something relevant:

2: The default node on new Workflows is a "trigger workflow" node.

Double click on that node to open it, and switch the trigger from "Received and API trigger" to "Scheduled Recurring List", and select List 1 described above (All email subscribers):

Configure the other settings as desired.

2: Add a "Fields Match" node (under "Filters" on the Workflow sidebar) underneath the
"Trigger Workflow" node, and connect it using the white dots:

Double click into the new node, and configure it to only score sign-ups from the last 24 hours. For the "Must Have", select "Contact Property" and set it to "Signup Date is on or after now-24h" (see below)

Save the node. 

3: Add a new node "Update User Profile Via Webhook" (under "User Actions" in the sidebar), and connect the "Yes" from "Filter users" to it

Open the node and add the following to the "Endpoint URL" (this is what calls out to the Faraday API): https://api.faraday.io/v3/scores?prefix=fdy_&api_key=prod_XXXXXXXg&outcome_id=XXXXXXX

Contact your CSM for the api_key and the outcome_id

Save the node.

4: Add a "Add User to List" node (again under "User Actions" on the sidebar) underneath the "Update Via Webhook" node, and connect them. Configure this node by selecting List #2 described above (Faraday Scored Leads). Upon being scored by the Faraday API, users will appear in this list. 

The resulting workflow looks like this:

Your email subscribers are now being scored! This is a barebones Workflow, configure as you see fit!

Tip: If Iterable seems to be running slowly after setting this up, add "Delay" nodes before and after the "Update user's profile via webhook" node.

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