What is Inform?
Inform is our real-time intelligence product that makes it easy to use the Faraday API to add predictions and insights to your existing workflows. It gives you the ability to trigger personalized campaigns, promote the right products and services, and send alerts to your sales and customer service teams the moment a given event occurs in your systems.
When a lead or customer performs an event (or combination of events) in your stack, you can instruct your system to send that person to Faraday's API. There, they will be matched to the Faraday Identity Graph, scored against one or more of your models, and matched to their closest persona. These details are included instantly in the API response, at which point your stack can store it for future use or act on the intelligence immediately.
Events and systems
Events are used to trigger an API call. They can take place in your ESP, CRM, data warehouse, or any other system that stores data on actions your leads and customers take.
Your triggering event(s) might be a new lead capture, a new customer service ticket, or a change in subscription level — it all depends on which outcomes you want to optimize and which action(s) signify that the given individual should be scored.
How to set up and access Inform
Connect to the Faraday API
The first step is to configure your systems to recognize a triggering event and make a call out to the Faraday API. How this is done depends on the system that captures the event. For example, see instructions for the Iterable ESP. For a complete reference, see the Faraday API documentation.
Analyze specific API requests
You can access the Inform product by clicking the Inform icon on the left-side panel. From there, you can analyze individual API requests to ensure your systems are properly configured to handle the response.
Visualize your usage, data, outcomes, and models
You can easily understand how Inform delivers intelligence from the Optimize product. From here, you can see how many API requests have been received for each outcome, which models are being used, how those models perform, and much more.
More articles about the Faraday API
- Faraday API parameters
- Attributes you can request via API
- Using Iterable? Learn how to connect via API
Want to get started with Inform? Get in touch with Customer Success.